Glossary
What is unit hold?
A unit hold is a temporary, exclusive claim a salesperson places on a specific unit for a specific client, with an owner and an expiry. While held, the unit is unavailable to every other channel, which is what prevents the same home being sold twice.
Why holds exist
Between a client choosing a unit and paying for it, the unit must be unavailable to everyone else — otherwise two salespeople sell it in good faith and one client is told afterwards. The hold is the mechanism, and its integrity depends entirely on being enforced by the system rather than announced in a group chat.
Owner and expiry
A hold has exactly one owner and a defined expiry. Without an expiry, inventory silently disappears into permanent holds; without an owner, nobody is accountable for converting or releasing it. Expired holds should return the unit to inventory automatically, not on a manual sweep.
Holds at launch
On launch day, hold duration is a commercial lever. Short holds keep inventory circulating and pressure decisions; long holds protect clients who need time to move money. Developers usually shorten hold windows as demand rises during a release.
Frequently asked questions
- How long should a hold last?
- Long enough for the client to pay the reservation, short enough that inventory is not parked. Hours during a launch, days in normal trading — set per project rather than globally.
- Can a hold be extended?
- Usually with a manager's approval, which is worth requiring: extensions granted freely turn into indefinite holds and hide real availability.
Related
See it against your own inventory
Bring one project. We load its masterplan and unit list, and you see your own homes as digital records before you decide anything.