Case study
ORA Iraq: keeping the materials current on a 62 million m² city
Madinat Al Ward, Al Nahrawan, Baghdad.
ORA Developers Iraq selected Sakneen as the provider that keeps its launch and sales materials up to date while the design is still moving. Madinat Al Ward is a 62 million square metre city in the Baghdad governorate, planned for roughly 120,000 homes over a 24-year development.
The problem with a moving masterplan
On a project measured in decades, the design does not stand still. Phases are re-mixed, unit types are revised, and blocks move on the plan long after the first brochures are printed. Every one of those changes invalidates a sales document somewhere, and nobody finds out until an agent quotes it to a buyer.
That is a marketing problem before it is a sales problem: the materials are the product until the buildings exist.
Why the marketing team chose Sakneen
Because the materials are generated from the record rather than produced alongside it. When a phase is re-mixed, the masterplan, the unit list and the documents the sales team hands a buyer move together — there is no separate artefact to reissue and no window in which the printed version and the live version disagree.
For a development of this size that is the difference between a design change costing a design cycle and costing a marketing cycle as well.
About the project
Madinat Al Ward is named for the Iraqi scholar Ali Al-Wardi. The facts below are from ORA Developers' own announcement.
| Field | Detail |
|---|---|
| Developer | ORA Developers |
| Location | Al Nahrawan district, Governorate of Baghdad, Iraq |
| Land area | 62 million m² |
| Homes planned | Approximately 120,000 |
| Development period | 24 years |
| Phase 1 | 8 years, approximately USD 10 billion |
| Notable feature | A 5 million m² public park |
Project facts as announced by ORA Developers (September 2025) and reported by GlobeNewswire and Zawya. Sakneen does not publish a developer's pricing or inventory without permission.
Sakneen's role
| Field | Detail |
|---|---|
| Selected by | ORA Iraq's marketing team |
| Selected for | Keeping launch and sales materials accurate as the design changes |
| Products used | Sakneen Developer Cloud |
| Scope | Digital masterplan and unit records for the development |
Source: Sakneen platform data for this launch.
Frequently asked questions
- How big is Madinat Al Ward?
- 62 million square metres in the Al Nahrawan district of Baghdad governorate, planned for approximately 120,000 homes over a 24-year development. Phase 1 alone runs eight years at an announced investment of around USD 10 billion.
- What does 'keeping materials up to date' mean in practice?
- Masterplans, unit lists and the documents a sales team issues are generated from the unit record. When the design changes, they change with it, rather than being reissued as separate artefacts that drift out of step.
- Does Sakneen operate outside Egypt?
- Sakneen is built for and primarily deployed in the Egyptian primary market, and works with developers on projects beyond it — Madinat Al Ward is in Iraq. Developers outside Egypt should book a call rather than assume coverage.
Related
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